The New New EQ

So I updated my blog to show my new EQ. With it comes new answers and new research. Without doing any actual research though, I think I have one answer that I can find research for.
Designing a spread is hard work. Not everything looks good. For example, would you buy a yearbook when every page looks like this?

I wouldn't. I prefer when it looks good; something more along the lines of this.

The quotes from Seriah and Pinto are missing here, sorry about that mistake.

So, by implementing a bit of know-how and some design, you can make a mess look pretty good.

What is the answer we get from all this? White Space. Having some empty space helped this page out A LOT. That is one possible answer to my new EQ.

The New EQ

So when I first came up with my EQ, I thought up of a really shallow question: "What part of a design is the most important in making an impact to the audience?" Not only is it very wordy, it's pretty shallow. After thinking over it a bit, I came up with a new working EQ: "What aspect of graphic design is most important in impacting the audience?"
With this new EQ, I have new answers which is what my presentation foundation is all about. Hopefully this new EQ will be my final one or will be close to it since I really like it.